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Latest Breast Pump News and
Articles
In order to maintain Medela’s
premium brand image, effective January 1, 2005, Medela has
unilaterally adopted the policy that it will not conduct
business with anyone who resells or lists a price for Pump
In Style® Original models #57040 and #57042 on the Internet.
Effective February 1, 2005, this Policy will include all
Pump In Style Models.
This new policy is really shaking up
the online breast pump retailers. At first we were not
sure we were hearing a rep correctly... Is Medela really going
to do this? It seemed unlikely and we held off until we were
able to read the policy ourselves. Boy, were we surprised!
Why is Medela implementing this policy?
We are going to put together our best
educated guess since we don't have a direct line into their
seemingly confused headquarters. Drum roll please... tum da
ta tumm tumm....
Brick and mortar retailers
Were going to blame this on the real world
retailers who have been losing sales to internet retailers
since day one. It is important to note that by implementing
this policy two things seem to be true - There will be
fewer internet retailers. This policy does not increase
Medela's bottom line.
By chasing customers from the internet
into retail stores there will be many more pumps sold in the
$300 range. Since all retailers (both internet and real world)
purchase the pumps at the same price from Medela - Selling
pumps at $300 vs $200 will not increase Medela's income. It
will only increase the income of retailers.
Over the last year we have came to feel
that Ameda was producing a better home breast pump than Medela.
If Medela prices suddenly lunge to $300 there will be no doubt
in our minds that your paying too much money for a pump that
offer less. Check
out the Ameda breast pump....
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